My work has always been driven by a simple idea: create images and experiences that feel meaningful, polished, and memorable.

My interest in photography began in a high school darkroom, watching an image slowly appear in the developing tray for the first time. That moment left a lasting impression. It was not just about making a photograph. It was about creating an experience — one that felt personal, immediate, and unforgettable.

I began working professionally in photography in the mid-eighties, starting with pictorial church directories. That early work required precision, efficiency, patience, and the ability to connect with people quickly. It also taught me the importance of workflow, consistency, and delivering a quality experience at scale.

Over the past several decades, I have built a career as a professional event photographer, working across corporate events, conferences, galas, trade shows, executive gatherings, and large-scale brand experiences. My work has included events for organizations such as Intel, IBM, Boeing, Allstate, the PGA, Comcast, TD Ameritrade, Volvo, Asplundh, Frito-Lay, and many others.

Wow the Floor represents the next evolution of that experience.

Built at the intersection of professional photography, event production, artificial intelligence, branding, and on-site printing, Wow the Floor creates custom image experiences designed for modern corporate events and trade show environments. These activations are created to attract attention, increase engagement, support brand storytelling, and provide attendees with a personalized takeaway that feels both premium and memorable.

Every project is approached with the discipline of a seasoned event photographer and the curiosity of a creative technologist. From the initial concept to the final printed piece, the focus is on seamless execution, brand alignment, attendee experience, and visual impact.

Technology continues to change the way images are created, shared, and experienced. What has not changed is the value of a well-executed visual moment. When an attendee sees their custom image come to life within seconds, there is still a sense of surprise and connection. That response is what drives the work.

Wow the Floor was created to help companies elevate their events with custom visual experiences that are innovative, professional, and memorable long after the event is over.